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How YouTube Works
How YouTube Works
- Create Video
- Upload the Video
- Hope for the Best
- What happens behind the scene?
How Do We Know For Sure?
- Benefit of The Doubt
- Experienced Consultant
- YouTube Creator
- What happens behind the scene?
Review Analytics
• After Publishing
- 5 hours
- 32 hours
- 48 hours
Research Methodology
- Published YouTube Paper
- Observations
- Experiences as YouTube Creator
How New Video is Released
- Notifications To Subscribers
- Real Time Analytics
- Outside Sampling
YouTube Video Performance Metrics
• CTR – Click Through Rate
- AVD – Average View Duration
- Total Watch Time
YouTube View Sources
• Views From Subscribers
- YouTube Search
- Google Search
- Suggested Videos
How New Video is Released
- Notifications To Subscribers
- Browse Features
- External Audience Sampling
- YouTube Search Sampling
YouTube Dashboard
- Rankings
- CTR
- AVD
- Data is Available after 3 hours
YouTube (20 Min Before AVD)
- AVD is available after 3 hours
- Rankings
- CTR
- AVD
YouTube (1 Min Before AVD)
- Rankings
- CTR
- AVD
- Initial Data is Available in 1 min
YouTube (Key Metrics Released)
- First 3 Hours of Data:
- Views
- AVD – Average View Duration
- Watch Time
How YouTube Empowered Creators
- Give Every Video a Chance
- Popular Now vs Later
- Real-Time Adjustments
- Respond To Popularity Trends
- Help Viewers Find Best Content
- Prevent Abuse
- AI & Machine Learning
YouTube Development Team
- Democratized Video
- Match Content with Viewers
- Changed Lives
- Changed The World
- Better Connect
Watch Other Tutorials
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Next Steps
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