How YouTube Works

• Create Video
• Upload the Video
• Hope for the Best
• What happens behind the scene?

How Do We Know For Sure?

• Benefit of The Doubt
• Experienced Consultant
• YouTube Creator
• What happens behind the scene?

Review Analytics

•   After Publishing

• 5 hours
• 32 hours
• 48 hours

Research Methodology

• Published YouTube Paper
• Observations
• Experiences as YouTube Creator

How New Video is Released

• Notifications To Subscribers
• Real Time Analytics
• Outside Sampling

 

YouTube Video Performance Metrics

•      CTR – Click Through Rate

• AVD – Average View Duration
• Total Watch Time

YouTube View Sources

•     Views From Subscribers

• YouTube Search
• Google Search
• Suggested Videos

How New Video is Released

• Notifications To Subscribers
• Browse Features
• External Audience Sampling
• YouTube Search Sampling

YouTube Dashboard

• Rankings
• CTR
• AVD
• Data is Available after 3 hours

YouTube (20 Min Before AVD)

 

• AVD is available after 3 hours
• Rankings
• CTR
• AVD

YouTube (1 Min Before AVD)

• Rankings
• CTR
• AVD
• Initial Data is Available in 1 min

YouTube (Key Metrics Released)

• First 3 Hours of Data:
  • Views
  • AVD – Average View Duration
  • Watch Time

 

How YouTube Empowered Creators

• Give Every Video a Chance
• Popular Now vs Later
• Real-Time Adjustments
• Respond To Popularity Trends
• Help Viewers Find Best Content
• Prevent Abuse
• AI & Machine Learning

YouTube Development Team

• Democratized Video
• Match Content with Viewers
• Changed Lives
• Changed The World
• Better Connect

 

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